More Americans drinking shots as part of a healthy diet- Report
Probiotic shots are becoming increasingly popular in the U.S. and contain highly concentrated doses of beneficial bacteria that help to boost the immune system and aid in digestion.
10/03/05 Downing a few shots as part of a healthy diet may be just what the doctor ordered according to "The U.S. Market for Cultured Dairy Products," a new report from market research publisher Packaged Facts. Probiotic shots are becoming increasingly popular in the U.S. and contain highly concentrated doses of beneficial bacteria that help to boost the immune system and aid in digestion, among other things.
According to the new report, probiotic shots have experienced triple-digit growth in recent years. In 2004, for example, Packaged Facts shows that sales rose to $8 million, a 105% increase over 2003. The compound annual growth rate for these drinks in the U.S. was 114.6% for the period of 2000-2004.
Concentrated probiotic shots are often sold in small, single-serve bottles that average just over 3 ounces each and come in multi-packs. They've enjoyed widespread popularity throughout Europe and Japan and, if statistics in this new Packaged Facts report are any indication, are quickly taking America by storm.
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