Monteloeder Announce New Phone App to Help People Stay Safe In The Sun

636062508652507091foodapptrends2015.jpg

08 Aug 2016 --- Monteloeder is set to release a new smartphone application on the 30th September, with aims to help customers track the benefits of using its NutroxSun oral suncare formulation and stay safe in the sun.

Powered by sophisticated artificial intelligence, the app combines key environmental information, including the current UV index, temperature and pollution levels, along with personal information, such as skin type and the amount of NutroxSun ingested, to calculate a ‘UV budget’ for the user.

Tapping into the trend for the ‘gamification’ of everyday life, Monteloeder claim that the app will engage with users in a way that is friendly and fun.

Fernando Cartagena, Head of Global Marketing at Monteloeder, told NutritionInsight: “I believe that the food supplements industry is in an inflexion point, going from clinically proven to digitally proven products, meaning products that digital devices can show how the supplements work on the specific body of the consumer that is taking them.”

He explained, “This is consistent with a much broader trend that is happening globally towards personalization and customization of consumer products. And we believe the food supplement industry is no exception.”

NutroxSun, an oral sun protection supplement, is a blend of natural grapefruit and rosemary extracts, and recent peer reviewed clinical trials have suggested that consuming 100mg of NutroxSun daily offers sun protection and anti-ageing benefits. The app will warn the user when their ‘UV budget’ is close to being exhausted, and it can be topped up again by applying sunscreen.

Cartagena believes that digital technologies are the way forward for the food supplement industry, stating, “Most of the companies in the food ingredients field are focusing more and more on clinical studies. For us, clinical studies are not the goal but the backbone on which to build our current and future apps.”

He explained, “Based on the results of these clinical studies, we can develop interactions with consumers ingesting our ingredients and show them the effects that they should be experiencing in certain parameters of their health.”

Cartagena added that personalization is key to the success of utilizing technology, and stated, “By using the app, it will be the consumer who will let us know how a particular formula is working on their specific body which will allow for a much higher personalization than we can reach with general clinical studies.”

The announcement of the forthcoming smartphone app follows health claims being approved by Health Canada. These include that consumption of Nutroxsun provides antioxidants, helps to improve the skin’s response to small amounts of UV-induced oxidative stress and that it helps reduce wrinkle depth and increase skin elasticity.

by Hannah Gardiner

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Health & Nutrition News

Health Logics launches mood and cognition-enhancing supplement

16 Nov 2018 --- Health Logics is launching a dietary supplement containing S-adenosylmethionine. Also known as SAM-e, produced by advanced biotech company Gnosis, the ingredient is touted as improving joint, brain and liver function, and enhances mood and cognition.

Health & Nutrition News

Navigating the digestive health space: Probiotic strain specificity and microbiome key to future NPD

16 Nov 2018 --- Emerging science linking a healthy microbiome to nearly every facet of health, as well as the ongoing media reporting on probiotics, have helped drive consumer interest in gut health. This growing area offers a wealth of opportunities to formulators, but due to regulatory demands and increasing consumer scrutiny, a clear view of how to navigate this space is vital.

Health & Nutrition News

Weekly Roundup: DSM enters Japanese partnership on healthy aging, Croda expands with Marine Biotechnology innovation center

16 Nov 2018 --- In nutrition news this week, Croda opened a new Center of Innovation for Marine Biotechnology and DSM entered a collaboration on the development of services in nutritional rehabilitation and disease prevention in Japan. Lonza and Sartorius Stedim Biotech (SSB) are modifying their current agreement for the supply of cell culture media by mutual accord. Lastly, Gelita recently hosted a US symposium called, “The Sounds of Health and Nutrition,” which aimed to offer inspiration for market opportunities in the global health and nutrition marketplace.

Health & Nutrition News

Family awareness highlighted during World Diabetes Day

14 Nov 2018 --- Four in five parents have trouble recognizing the warning signs of diabetes, according to research by the International Diabetes Federation (IDF). To mark this year’s World Diabetes Day, IDF is seeking to raise awareness of the effect diabetes has on the family, with a particular focus on prevention and management of the disease. 

Packaging & Technology News

Instant-mix cap: Karma-Aptar collaboration targets personalized, fortified nutrition trend

12 Nov 2018 --- Creators of the Karma Push Cap Technology, Karma, have formed a collaboration with Aptar Food + Beverage, a global specialist in dispensing, sealing and active packaging solutions, to deliver instant-mix technology to a range of market segments focused on the rising trend of personalized, fortified nutrition. The collaboration believes that the cap has the potential to extend beyond beverage into other industries, including medical and pharmaceutical.

More Articles
URL : http://www.nutritioninsight.com:80/news/monteloeder-announce-new-phone-app-to-help-people-stay-safe-in-the-sun.html