LycoRed Launches New Radio Campaign in the US

04/10/06 This month, LycoRed Corp., Orange, New Jersey, began a new round of national radio spots in the US to educate consumers on the health benefits of Lyc-O-Mato tomato lycopene complex. LycoRed is targeting health-conscious consumers seeking the highest quality scientifically backed ingredients for support and maintenance of good health. Lyc-O-Mato is marketed by the big names in the dietary supplement industry, including GNC, Vitamin Shoppe, Nature’s Life and Bluebonnet, and is available in health food, supermarket and chain drug stores.

“LycoRed’s extensive multi-media marketing program aimed, at strengthening the position of the Lyc-O-Mato brand, assists our marketing partners in moving Lyc-O-Mato products off the store shelves,” says Leo Cullen, President, LycoRed Corp. “We see our relationship to the marketers as one of partnership, and in that spirit we go the extra mile in promoting Lyc-O-Mato and building awareness in the carotenoid category as a whole.”

The latest radio campaign includes four ads, each highlighting the benefits of a whole tomato lycopene complex over synthetic lycopene, and educating the consumer about its cardio, prostate and skin health benefits. “We expect that the 750 million impressions over the next four months will boost sales for all our marketers,” continues Cullen. “The ads will be heard over 9000 stations, nation wide, on shows hosted by Rush Limbaugh, Danielle Lin, Sean Hannity and others.”

LycoRed, a fast-growing nutritional ingredient company with regional offices in the US, Europe and Israel, creates innovative nutrition through a new and innovative products and close-collaboration with their customers. Partnership and support through all the stages of product development allows the customer to benefit from LycoRed's expertise and creativity.

www.lycored.com