Lipofoods forms new nutraceuticals health division of Lubrizol Life Science
28 Jan 2020 --- Lipofoods has become a part of the Health Business of Lubrizol Life Science (LLS Health) in a bid to strengthen the organization’s global presence. Previously part of the Lubrizol Life Science Beauty business, Lipofoods is now the umbrella brand that represents the Nutraceutical Division within LLS Health, which is now positioned to advance its growth in the developing nutraceutical market.
“By leveraging the LLS Health internal technical capabilities, multiple technology platforms and its expertise on insoluble compounds and improving their bioavailability, we can take on new nutraceutical ingredients and formulation challenges to the next level,” Isabel Gómez, Lipofoods Marketing Manager, tells NutritionInsight.
Lipofoods is set to benefit from LLS Health’s technological platforms, well-established applications expertise, global sales and marketing structures – all of which are set to continue developing the nutraceuticals market, Gómez further elaborates.
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“The addition of the Lipofoods brand to our portfolio will boost Lubrizol’s exposure to the nutraceuticals market and complement our product offerings in the health and wellness industry,” adds Barbara Morgan, Global Business Director for Pharmaceutical Solutions of LLS Health.
“This illustrates our holistic commitment to improve health outcomes by providing expertise that accelerates customers’ growth through expanded access to innovative nutraceutical platforms,” Morgan continues.
Key strategy challenges
The key challenges with the new integration were mostly defining a nutraceuticals strategy and overall goals that align with the global organization business model.
Furthermore, Lipofoods’ distance from Life Science Beauty is not projected to affect its nutricosmetic products. “It will continue to be a focus for the new Nutraceutical Division as the global strategy for Lubrizol Life Science across the Beauty, Health and Home Divisions and includes bringing solutions to the Skin Health market,” Gómez affirms.
Nutricosmetics – supplements ingested with the aim of improving physical appearance – are gathering mainstream popularity thanks to increasing levels of evidence backing their efficacy. The food-beauty trend goes by numerous monikers including beauty-from-within, edible beauty, skingestibles and consumable skincare. However, “nutricosmetics” is the preferred term for Gómez. “The term clearly highlights the link between nutrition and cosmetics and is generally best recognized.”
Last April, Lipofoods launched a bioavailable microencapsulated anti-aging curcumin product, targeting the increasingly popular “beauty-from-within” market.
By Anni Schleicher
