25 Jun 2018 --- Innovation within labels is expanding and diversifying to meet the challenges of modern consumerism. Food and beverage companies are producing more environmentally-conscious products and labels are the medium through which this message can be conveyed to the increasingly mindful consumer. Label suppliers are conscious too that their solutions are compatible with sustainable packaging types so as to avoid creating issues related to waste disposal. Innovation in labels is also centered on customer engagement and brand appeal, as technological advancements enable labels to connect consumers with products in new and exciting ways.