Kyowa Hakko’s antioxidant ingredient featured in Nutri Advanced’s new launch

08 Apr 2019 --- Nature’s “master antioxidant,” glutathione, is the main ingredient of a new supplement released this month by Nutri Advanced. The UK-based supplements manufacturer says that glutathione protects against stress, pollution and aging while supporting immune health. Coined Nutri Advanced Glutathione Plus, the supplement is anchored by Setria L-Glutathione, an ingredient that shows high levels of absorption in the body and is manufactured by health ingredients player Kyowa Hakko. 

Daily supplementation may increase glutathione levels in cells and tissues, which in turn, protects cells from the adverse effects of ingested chemicals and potential carcinogens the body has absorbed.

Glutathione is found in almost every body cell and plays essential roles in protein synthesis, DNA synthesis and repair, enzyme function, transport and cell maturation. Good levels of glutathione have been associated with physical and mental health. 

“Setria Glutathione has been called the master antioxidant for a number of reasons. The main one is it recharges other antioxidants like vitamins C and E, which then neutralize free radicals and protect the body against oxidative damage,” Oksana Ritchie, European Marketing Manager at Kyowa Hakko Europe, tells NutritionInsight.

Click to EnlargeEating, exercising, and even breathing result in the creation of free radicals, she says. These imbalanced molecules attack the body at a cellular level, robbing other molecules of electrons and setting off a chain reaction. This constant barrage impacts overall health and wellness, as well as how quickly people age. 

“Setria supplies a potent store of antioxidants that bind to free radicals, keeping them from wreaking havoc throughout your body,” Ritchie notes. “Glutathione, in general, has numerous health benefits, including its well-documented effects on maintaining immune health, according to human clinical studies.” 

Each two-capsule serving also includes milk thistle extract, which is known to support healthy liver functions, as well as green tea extract and selenium, antioxidants which protect the body from oxidative stress. Glutathione Plus also contains alpha lipoic acid, which helps regenerate other antioxidants, including glutathione and vitamin C.

The ingredient’s potential applications include tablets, capsules and powders. 

Target age groups
Many consumers over 35 are looking for products that help support healthy aging through antioxidant support, according to Ritchie. Glutathione supplies a potent store of antioxidants that bind to free radicals.

Consumers 25 and over look for detox support to mitigate the negative effects of environmental factors and poor lifestyle choices, she adds. Glutathione helps eliminate toxins, ingested chemicals and potential carcinogens that the body has already absorbed.

“Older consumers specifically looking for liver support to help them maintain vibrant health as they age. Setria Glutathione supports the body’s major detoxification pathways, which include the liver, kidney and GI functions.”

“The health-conscious consumer group of over 18 years of age, looks for science-supported products that provide nutritional support to optimize immune function. In addition to boosting cell activity, glutathione plays a central role in the proper function of T-cell lymphocytes (white blood cells), the frontline soldiers of the immune system,” Ritchie concludes.

By Kristiana Lalou

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