11 Sep 2018 --- Consumer awareness and demands of their nutritional products are increasing, putting pressure on B2C companies when it comes to choosing their private label suppliers and ranges. To alleviate this pressure, Slovenia-based PharmaLinea is seeing particular opportunities for ready-to-launch private label food supplements coupled specifically with intelligence-based services, which are usually lacking in the industry. NutritionInsight spoke with Blaž Gorjup, Chairman & Founder of PharmaLinea, about current consumer demands shaping the food supplement space, as well as the company’s approach to providing total solutions to its clients.
