02 Jul 2018 --- The immunity ingredient space is reaching beyond classical vitamins, such as vitamin C, for immune health, with manufacturers highlighting a range of ingredients for their immune boosting properties. From Ayurvedic roots, botanicals, ocean garden's seaweed and yeast beta glucans, the market continues to diversify and expand to keep a growing market engaged. As John Quilter, Vice President and General Manager, GanedenBC & Wellmune, tells NutritionInsight, “Research shows that improving immune function is a leading health concern among consumers globally, with 87 percent expressing an interest in buying food and beverage products that deliver this benefit.”
