High Demand for Natural Red Color

25/04/06 LycoRed, Ltd. has reported a flood of inquires into new brand, Tomat-O-Red, the healthy red colorant from tomatoes. This vegetable source colorant was launched at the beginning of this year, immediately following color additive approval by the FDA. It delivers to foods and beverages the added health benefits attributed to the antioxidant action of lycopene.

“The introduction of Tomat-O-Red marks the start of a natural colorant revolution.” says Morris Zelkha, LycoRed President and CEO. “Colorants in competition with Tomat-O-Red are either synthetic or sourced from insects. Today, consumer interest in food additives that are natural and vegetarian is running high, and Tomat-O-Red offers both these benefits.”
 
Tomat-O-Red derives its red color from lycopene extracted from non-GMO tomatoes. The two, additive free, Tomat-O-Red formulations can produce coloring in various shades of red.  Both ready-to-use formulations, a liquid dispersion and a cold water dispersible powder, are certified kosher. 

Commenting on the booming interest in this new brand, VP of Marketing and Sales, Dr. Zohar Nir, says “The excitement we are seeing in the marketplace over this new offering confirms that consumers want foods that are safe and all natural as well as good for you; and, Tomat-O-Red delivers all the antioxidant health benefits that research is attributing to tomato lycopene.”

The response has been from food and beverage manufacturers producing goods covering a wide range of applications. Dr. Nir continued, “We have received inquires from leading companies wishing to color a large variety of products including, dairy foods, processed meat, bakery, soft drinks and confectionery. A full fifty percent of the inquiries are from North America.”