Nutrition companies observe “significant potential” in the healthy aging market but caution that success depends on balancing innovation with consumer trust and product efficacy. Nutrition Insight meets with ACI Group, SuanNutra, and Tirlán to examine the growing consumer awareness of foods’ impact on longevity and how this drives demand for scientifically backed ingredients that target gut, brain, and metabolic health benefits. “Consumers can expect to grow significantly older than previous generations,” says ACI Group’s business development manager, Sam Lubbock-Smith. “This could offer significant commercial opportunities in developing functional ingredients for nutrition and nutraceuticals.”