GC Rieber VivoMega overcomes fishy aftertastes in omega 3 softgels

08 Oct 2021 --- Norway-based GB Rieber VivoMega is spotlighting how its omega 3 softgels can help boost consumer sensory experiences. It is rolling out a softgel sampling program targeting North American consumers, which will be showcased at SupplySide West at the end of the month in the US.

“If all goes as planned, we will look to extend the program to the EU, Australia and then Asia,” Ståle Søfting, sales and marketing director for GC Rieber VivoMega, tells NutritionInsight. 

The sample bottles delivered as part of the sampling program will provide a full month’s worth of softgels and provide a label and look that portrays the quality that VivoMega promotes.

Fishy smell – quality tasting 
VivoMega claims to have lower oxidation values than global standards since 2015, including 75% lower than international fish oil standards (IFOS) 5-star rating and 80% lower than the GOED monograph. Oxidation is an issue that the industry is trying to combat, as it can lead to unpleasant or fishy smells. 

Though this is a more costly approach, “we are proud that with VivoMega, you can truly taste the difference that quality makes,“ Søfting says.

“No one likes a foul aftertaste and ‘fish burps,’ so we figured out how to minimize the taste and smell to deliver an omega 3 ingredient that is not only pure and powerful but pleasant as well,” he adds. 

A minimal sensory experience is better when it comes to fishy tastes, VivoMega notes.Ample health benefits
The company says VivoMega omega 3 concentrates can be tailor-made and targeted to specific health benefits, such as heart, eyes, maternity, immunity, sports and brain, among others, with a focus on “mid to highest omega 3 concentrates, currently offering up to 85%,” Søfting notes.

Omega 3 supplements are widely consumed due to their all-round health benefits. Nonetheless, there is still a knowledge gap in getting the right dosage and form for optical health.

Consumers are becoming all the more interested in the sensory experience of what they consume, with research by Innova Market Insights highlighting that three in five global consumers are interested in trying new sensory experiences such as aromas, tastes, textures, colors and sensations. 

By Andria Kades