Frutarom Brings HyperPure Technology to the US

“We are very glad to have this environmentally-friendly technology available in the U.S. for the first time,” says Jeffrey Lind, Vice President Health Business of Frutarom. “This increases our production capacity, allows us to respond more quickly to our customers’ demands, and as with all of our New Jersey-produced ingredients, we now have kosher certified ELFA with a shorter time to market.”

2 Nov 2012 --- Frutarom Health, USA, is pleased to announce that starting second half of November, its patented HyperPure technology, developed and used to process botanical raw materials in the Frutarom’s Swiss facility, will begin U.S. production in the company’s North Bergen, New Jersey plant.

“We are very glad to have this environmentally-friendly technology available in the U.S. for the first time,” says Jeffrey Lind, Vice President Health Business of Frutarom. “This increases our production capacity, allows us to respond more quickly to our customers’ demands, and as with all of our New Jersey-produced ingredients, we now have kosher certified ELFA with a shorter time to market.”

Processing botanical materials presents a spectrum of challenges in balancing removal of undesirable contaminants, maintaining the integrity of the plant’s inherent multi-component system and medicinal compounds, and protecting the environment during the process. To answer the need for guaranteed product quality, Frutarom developed and patented a highly selective technology, called EFLAHyperPure, to ensure that finished extracts fulfill these requirements. Utilized successfully in Wädenswil, Switzerland, the very first U.S.-based run will be completed this month. The Swiss plant is pharma grade.

HyperPure technology has been proven safe and effective. It utilizes a specially designed cross flow membrane microfiltration process to separate unwanted lipophilic compounds. Stable, pure and active extracts are obtained without using any harsh solvents.

“The majority of Frutarom’s core products are produced using this technology, including: Benolea (olive leaf), Portusana (purslane) and Neuravena (avena/green oat), resulting in ingredients with superior safety and stability,” adds Lind. “The addition of proprietary clinical studies behind these products ensures the best combination of high quality, safety and effective natural ingredients.”