“From-the-farm”: Beanitos launches high fiber, protein bean chip line
11 Jan 2019 --- US-based healthy snacks producer Beanitos has launched a new bean chip line that is touted as delivering high on nutrition, fiber and plant-based protein. The Beanitos range delivers 5g of plant-based protein as well as 4g of fiber per serving. The company further positions the snack as sustainable and local, highlighting that the new recipe is based on whole beans sourced directly from American farmers.
“Consumers continue to seek convenient, better-for-you snacks to enjoy at work, on-the-go and in school lunchboxes,” says Giannella Alvarez, CEO at Beanitos. “Our new from-the-farm Beanitos line is mouthwatering and packed with great nutrition, giving smart-snackers tons of crispy flavor, protein, fiber and antioxidants. Beanitos is a superfood snack – good for you, your family and the environment.”
Indeed, when it comes to snacking NPD, “balance is key,” notes Innova Market Insights. Consumers are increasingly seeking healthy yet convenient solutions that fit busy lifestyles. The market research firm reports that 63 percent of Millennials are replacing meals with snacks “because they are busy” (Consumer Lifestyle and Attitudes Survey, 2018). Snacks that deliver on fiber and plant protein also tap into a number of other overarching trends for 2019.
Beanitos are made from whole black, pinto or white beans, sourced from farmers in Nebraska, Michigan, North Dakota and Colorado. The sustainable reputation of bean farming is further boosted because they consume less water, produce no methane and provide more nutrients per acre when compared to raising meat proteins. Beans also improve overall soil health by returning nitrogen to the earth as they grow, the company says.
“We are focused on celebrating the goodness of beans and transforming the humble bean into a culinary hero of goodness for people and the planet,” says Paige Jones, Chief Marketing Officer at Beanitos. “The new packaging is designed to clearly and cleanly communicate the nutritional and environmental benefits of our bean-based snacks and the wide flavor variety to satisfy our demanding smart snacker.”
