First Adult Gummy Vitamin Launched to Support Heart Health and Cholesterol Levels

In keeping with the growing demand for products free of artificial ingredients, HeartOne Gummy Vitamins are made with natural color and flavor. They will be available at Target in April, and Walgreens in May.

28 Apr 2010 --- Why should kids have all the fun with their vitamins? Cargill’s CoroWise Naturally Sourced Cholesterol Reducer brand of plant sterols is now available in delicious peach-flavored Vitafusion HeartOne Gummy Vitamins for adults.

Each serving of these soft, fruity vitamins contains 0.4g of CoroWise plant sterols to help maintain healthy cholesterol levels. In keeping with the growing demand for products free of artificial ingredients, HeartOne Gummy Vitamins are made with natural color and flavor. They will be available at Target in April, and Walgreens in May.

“We are happy to partner with Cargill on the first ever gummy vitamin for adults made to support heart health and cholesterol levels. The proven power of CoroWise is a great fit with the delicious taste of Vitafusion gummy vitamins,” said Kate Jones, president of Northwest Natural Products, the makers of HeartOne gummy vitamins.

Adults who enjoy their daily HeartOne gummy vitamins, and continue to follow a healthy diet of foods low in saturated fat and cholesterol, may see their cholesterol numbers start to drop.

“Cargill is proud to add Vitafusion HeartOne gummy vitamins to the growing brand family of convenient and great tasting products that contain CoroWise plant sterols,” said Pam Stauffer, global marketing programs & communications manager, Cargill Health & Nutrition. “With the help of our food and beverage manufacturing partners, more adults than ever now understand the cholesterol-lowering power of plant sterol and the significant scientific research and U.S. Food and Drug Administration (FDA) health claim that stand behind them.”