Fabuless Finds Single Serve Application
Each 7.5 ml serving contains the effective dosage of Fabuless, an emulsion of palm and oat oils which has been shown to reduce the feeling of hunger and food intake at subsequent meals for up to eight hours.
29/08/07 DSM’s weight management ingredient, Fabuless continues to achieve significant commercial success thanks to a brand new dietary supplement recently launched in Europe. Registered as Slimthru in the UK and Ireland and Slimcup in Austria, Germany and Italy, this is an innovative single serve product, distributed by Melbrosin. This latest introduction further demonstrates the growing demand for a new and convenient method for consumers to manage their weight effectively.
Each 7.5 ml serving contains the effective dosage of Fabuless, an emulsion of palm and oat oils which has been shown to reduce the feeling of hunger and food intake at subsequent meals for up to eight hours. Slimthru/Slimcup come in a single dose format which is convenient for use throughout the day. The emulsion has an appealing creamy texture, neutral odour and slightly ‘oaty’ taste meaning it can be consumed either on its own or added to foods and beverages of choice such as coffee, yoghurt or cereals amongst other applications to promote a feeling of satiety.
“At Melbrosin, our policy is to create products which combine nature and science –with Slimthru / Slimcup we are able to achieve that,” comments Helmut Kerschbaumer, Managing Director Melbrosin, Melbrosin. “Choosing Fabuless as our active ingredient means we can be sure of launching a natural product that is easy to use and offers real consumer benefits. Clinical evidence to support the effectiveness of Fabuless is extensive and we are confident these proven results will be a key factor in the product’s success.”
Alan Wilson, product manager of Fabuless comments: “The weight management market is hungry for innovation and that is exactly what this new single dosage format represents. We are also delighted that consumer awareness of the weight management benefits of Fabuless is growing, thanks to significant advertising and promotion investment by our distribution partners.”
Fabuless is an innovative combination of oat and palm oils (both naturally occurring dietary lipids) formulated in a novel emulsion. It works by preventing the digestion of palm oil droplets until relatively deep in the small intestine. Because undigested fat arriving in the ileum (the latter part of the small intestine) triggers an 'appetite satisfied' signal to the brain, consumers are able to reduce their calorie intake and still feel satisfied.
Suitable for vegetarians and vegans, the Slimthru and Slimcup products will initially come in packs of 12 or 30 and be sold via pharmacies and healthfood stores.
