EPAX Executive Named as Chairman of GOED Board

Hjaltason has more than two decades of experience in the omega-3 industry and is considered one of the top experts on trends and science in the marine-based omega-3 category.

30 Nov 2010 --- Long-time EPAX executive and omega-3 expert Baldur Hjaltason has been named the new chairman of the Global Organization for EPA and DHA Omega-3 (GOED) board of directors, the company, a concentrated marine oil supplier and founding member of GOED, has confirmed.

Hjaltason has more than two decades of experience in the omega-3 industry and is considered one of the top experts on trends and science in the marine-based omega-3 category.

"I look forward to leading GOED's board of directors as we work to grow the organization's membership, provide education on the rapidly expanding omega-3 industry and communicate the many health benefits of these essential fatty acids," said Hjaltason. "The most important task for GOED is to protect and move the EPA and DHA omega-3 category forward. There is more world-wide attention on this category than ever before, which provides both challenges and opportunities. The work that GOED is doing on behalf of the omega-3 industry this year is at a crucial point and I’m excited to see our goals accomplished."

Overseeing all B2B sales for EPAX AS in North America, Japan and China, Hjaltason also manages strategic business development for EPAX. He has 30 years of experience in the omega-3 business. Hjaltason is a member of the International Society for the Study of Fatty Acids and Lipids, AOCS and Lipid Forum. He has written several papers and a book chapter on the omega-3 field. Hjaltason holds a degree in chemistry from University of Iceland and conducted post-research work at Sophia University in Tokyo, Japan.

GOED is a proactive and accountable association of the world's finest processors, refiners, manufacturers, distributors, marketers, retailers and supporters of products containing Eicosapentaenoic Acid (EPA) and Docosahexaenoic Acid (DHA) omega-3 fatty acids.

The organization's objectives are to promote and protect the category, educate consumers about the health benefits of EPA/DHA, and work with government groups, the healthcare community and the industry, while setting high standards for our business sector. GOED and its members are committed to personal integrity, ethical corporate behaviour, public safety and quality assurance.