Enzymotec Launch New T-Free Krill Oil
20 Dec 2016 --- Enzymotec has unveiled an improved grade of its K•REAL krill oil, which offers enhanced levels of freshness and is guaranteed to be “t-free”, meaning it’s free of trimethylamine- oxide (TMAO) and trimethylamine (TMA).
Produced using Enzymotec’s MSO 2.0 process, K•REAL contains no trimethylamine (TMA), the volatile molecule that gives rotting fish its unpleasant smell and no trimethylamine-oxide (TMAO), a compound found in marine products that has been linked with an increased risk of cardiovascular disease.
Scientific and popular awareness of the dangers of TMAO is rising and there is likely to be increased demand for “T-free” supplements in the coming years.
According to Innova Market Insights data, in 2016YTD, there’s been a 5.7% increase in “T-Free” product launches compared with 2015.
Enzymotec’s TMAO-free process is patent pending, and the company states that it is perfectly positioned to supply its customers with krill oil that meets demand in the future.
Tests using an in vitro stomach model have also shown K•REAL to be five to ten times more resistant to oxidation than competitor krill products.
The rate of oxidation is important because it determines the efficacy of the krill oil when it is consumed in a dietary supplement.
Avner Avissara, VP Marketing & Sales for Enzymotec’s Nutrition Division, says: “MSO 2.0 is a unique multi-stage oil extraction process that results in a krill oil with exceptional freshness, superb oxidation resistance and which is both T-free and may bear the low sodium claim in EU.”
“K•REAL responds to consumer demand for dietary supplement products that are efficacious, safe and easy to use. It is produced according to USP monograph and I believe that no other krill oil delivers such a compelling package of benefits.”