DuPont Launches Probiotics to Maintain Natural Immune Defenses
13 Nov 2013 --- DuPont has launched a family of HOWARU Protect probiotics targeted for children, adults and sports enthusiasts. All three formulations are clinically documented to help maintain natural immune defenses.
The HOWARU Protect range is available to dietary supplement and food and beverage manufacturers focused on improving consumer health:
•HOWARU Protect Kids helps keep children healthy during the cold and flu season. Based on a study published in Pediatrics*, results showed that HOWARU Protect Kids supported respiratory health with symptom duration shortened from 6.5 to 3.5 days; a strong reduction in antibiotic use and a reduced number of sick days.
•HOWARU Protect Adult helps maintain a healthy respiratory function. Based on a study recently published in Clinical Nutrition*, data demonstrated a 27 percent reduction of risk of upper respiratory tract illness coupled with the delayed onset of respiratory tract illness versus the placebo.
•HOWARU Protect Sport helps physically active adults stay healthy for optimal sports performance. Based on a study published in Clinical Nutrition*, the formulation promoted a greater level of physical activity; significantly extended exercise duration; significantly improved training intensity and delayed the onset of respiratory infections.
“We are excited to bring these products to our customers to support the health and wellness of children, adults and sports enthusiasts around the world,” said Fabienne Saadane-Oaks, vice president Health and Protection, DuPont Nutrition & Health. “Probiotics is a fast-growing segment of our business as people increasingly experience the benefits they can provide. Our HOWARU Protect formulations have been clinically tested and shown to deliver the immune support people need.”
According to industry estimates, the global retail market for probiotics is estimated at $32 billion in 2013 and is expected to grow to $45 billion in 2018. More than 90 percent of the total is attributed to food, beverage and dietary supplements.
The research supporting HOWARU premium probiotics has been communicated in many peer-reviewed journals and scientific publications, and presented at a number of scientific conferences. DuPont Nutrition & Health scientists partner with a global network of academics, clinicians and other experts in the field, allowing the business to continuously build on the health benefits of its ingredients.
The World Health Organization defines probiotics as "live micro-organisms which, when administered in adequate amounts, confer a health bene?t on the host." Probiotics offer unique support for digestive and immune health and other well-being benefits for the dietary supplement, dairy and beverage markets.
DuPont Nutrition & Health addresses the world’s challenges in food by offering a wide range of sustainable, bio-based ingredients and advanced molecular diagnostic solutions to provide safer, healthier and more nutritious food. Through close collaboration with customers, DuPont combines knowledge and experience with a passion for innovation to deliver unparalleled customer value to the marketplace.
