DSM Nutritional Products and Kemin Present the Exciting New Visual Performance Benefits of FloraGLO Lutein and OPTISHARP Zeaxanthin

These exciting visual performance benefits join established research on the positive impact FloraGLO and OPTISHARP may have on age-related eye conditions, including agerelated macular degeneration (AMD) and cataracts.

21/10/08 Crowning a year of strategic partnership, Kemin Health, L.C. (Kemin), creator of FloraGLO, the world's leading lutein brand, and DSM Nutritional Products, a premium ingredient supplier to producers of foods, beverages, and dietary supplements, are set to present results of groundbreaking, proprietary research demonstrating how lutein and zeaxanthin can aid visual performance and reduce everyday eye strain. For the millions of consumers seeking relief from glare and other vision-related aggravations, these findings come as welcome news.

One year ago, Kemin and DSM Nutritional Products turned a successful business relationship into a long-term alliance, with each sharing a commitment to grow the lutein market well into the future. Now, the fruits of this partnership are already being realized, as a growing body of scientific studies continue to reveal the exciting vision-related benefits of lutein and zeaxanthin. At the Supply Side West Expo in Las Vegas, Nevada, United States, and the Health Ingredients Europe exhibition in Paris, France, research will be introduced establishing the exciting relationship between these essential nutrients and enhanced visual performance.

The Supply Side West Expo features a presentation by James M. Stringham, Ph.D., "Diet and Vision: Macular Pigment Improves Visual Performance in Glare." This discussion explores how FloraGLO Lutein and OPTISHARP Zeaxanthin help boost levels of macular pigment (MP) in the central retina, which in turn, helps reduce the blinding effects of glare. Importantly, along with a reduction in glare, research also establishes a faster recovery time from intense glare exposure. These advantages promise not only tremendous gains for drivers, sports enthusiasts, and anyone spending time outdoors, but also for those millions who suffer from overexposure to fluorescent lights, computer monitors, and other harsh indoor lighting.

Equally fascinating is the vital link science has now established between regular supplementation of FloraGLO Lutein and OPTISHARP Zeaxanthin and heightened contrast acuity the ability to see images more clearly even under low light conditions. Moreover, clinical evidence also now highlights the filtering effect lutein and zeaxanthin have on harmful blue light, a hazardous part of the light spectrum that may cause retinal damage.

These exciting visual performance benefits join established research on the positive impact FloraGLO and OPTISHARP may have on age-related eye conditions, including agerelated macular degeneration (AMD) and cataracts. In all, the impressive body of scientific research on lutein and zeaxanthin now points to significant advantages for nearly all adults.

And because market research shows 8 in 10 adults to be interested in foods or supplements formulated specifically for eye health, the marketing possibilities for products delivering the compelling benefits of FloraGLO and OPTISHARP are compelling.