Diageo calls for labeling development on alcohol beverages
In a recent poll, 83% of consumers believe that alcohol beverage labels should tell you how much alcohol is in a serving.
20/06/05 In a recent poll, 76% of consumers say the nutritional labeling on packaged food helps them decide which products to buy. 83% believe that alcohol beverage labels should tell you how much alcohol is in a serving.
Diageo - the world's largest premium beverage producer is proposing a serving facts label to help consumers make informed choices about alcohol beverages.
Guy smith, executive vice president with diageo north America comments, "We agree with consumers that they should know how much alcohol is in their favorite beer -- or, for example, how many calories are in a glass of wine or an ounce and a half of vodka. Voluntary and consistent labeling must be approved by the government -- and we need consumers to speak out by going to http://www.knowyourdrink.com to tell regulators they want this kind of information on all alcoholic beverage packages."
