16 Mar 2020 --- A US$5 million fund has been established to support emerging brands significantly affected by Natural Products Expo West 2020, which has now been canceled entirely. The organizers are shifting focus toward Natural Products Expo East 2020, to be held in Philadelphia, US, in September. Originally, Expo West – due to take place earlier this month – was set to be pushed back to this summer in light of the spread of COVID-19. It is not yet clear how the fund will be dispersed. This development comes as a multitude of companies in the nutritional space grapple to mitigate both the human and financial fallout from the coronavirus outbreak.
