Consumer interest in liquid nutraceutical delivery forms grow as “pill fatigue” perseveres, says Bormioli Pharma 

636781398299460296square_supplement herbs alternative therapy.jpg

13 Nov 2018 --- Consumers are more mindful of their health and nutraceutical products have become aspects of an everyday diet. This, coupled with a faster pace of consumer living has spurred a number of packaging innovations for nutraceuticals. This is according to Elena Piazza, Business Development & Marketing Manager at Bormioli Pharma, which supplies pharmaceutical and nutraceutical packaging solutions. Its portfolio includes a dual chamber system packaging which offers precise reconstitution for oral products, including food supplements.

Click to Enlarge
Elena Piazza, Business Development &
Marketing Manager at Bormioli Pharma.

The number of consumers interested in incorporating supplements into their daily regime is growing. Supplement use has increased by 10 percent over the last decade, a consumer survey on dietary supplements commissioned by the US Council for Responsible Nutrition (CRN) and Ipsos Public Affairs has found. The findings also showed that among users aged 18 to 35, usage was up 8 percent from 2017, taking the total number to 83 percent

Supplements typically come in pill form, but, increasingly, consumer interest in alternative delivery forms due to “pill fatigue” is driving the development of innovative delivery and dosage forms – that must also adhere to strict safety and protective matters necessitated by the fragile nature of nutraceuticals.

PackagingInsights: How does packaging for nutraceuticals differ from packaging for food and beverages?
Piazza:
Some of the main differentiating factors would be the need for safety features, such as tamper-evident rings, as well as improved protection against external agents. In addition, using pharma-grade packaging raw materials is recommended in order to provide consumers with a safer and healthier product.

Click to Enlarge
AccuRec, for OTC and 
prescription oral drugs.

PackagingInsights: What are some of the most challenging R&D issues when developing nutraceutical packaging?
Piazza:
Nutraceutical products are increasingly based on organic and natural excipients, which are more sensitive to interactions with external agents such as humidity, oxygen and light. From a primary packager point of view, packaging should be designed to ensure product stability and improve the shelf life. In our experience, these objectives can be achieved only working on both mechanical and chemical aspects. We find that plastic offers a large amount of flexibility for our applications.

PackagingInsights: What are some of the stand-out nutraceutical packaging options on the market?
Piazza:
Now, on-the-go formats allow for consumption everywhere and anywhere; functional and intuitive packaging solutions enable frequent use and eye-catching designs facilitate consumer choice inside big stores. The way nutraceutical products are packed is becoming increasingly important in leading consumer choice.

PackagingInsights: Has the notion of “pill-fatigue” led to a diversification of delivery forms?
Piazza:
More and more consumers are opting for liquid nutraceuticals or for nutraceuticals to be reconstituted in a powder plus liquid delivery form. This is due to a common need for ease of administration, such as for children and seniors, but for faster-consumption behaviors. Bormioli Pharma noticed this change very early on and for many years has been offering dual-chamber packaging systems.

Click to Enlarge
PowerRec for energy prodcucts.

PackagingInsights: How do Bormioli Pharma’s dual chamber systems work?
Piazza:
These packaging systems include two separated chambers, cap and bottle, one containing powdered active excipients and the other a liquid solvent. The consumer can easily reconstitute the product simply by screwing down the cap and shaking the bottle: A ready-to-use packaging delivery system ideal to be used on the go. We also developed a specific plastic technology for dual chamber systems which creates a total barrier against humidity, thus minimizing product degradation and preserving the ultimate effectiveness of the nutraceutical.

PackagingInsights: Sustainability is a mega-trend driving design in packaging. How does this affect nutraceutical packaging?
Piazza:
We see an excellent future for sustainable packaging in the nutraceutical sector. People who consume nutraceuticals tend to seek a healthy, balanced and sustainable lifestyle, leading to a growing demand for both natural excipients and eco-friendly packaging. Conscious of this market trend, more than ten years ago Bormioli Pharma started studying new sustainable plastic materials. As of today, we offer our customers six different solutions, including bio-degradable, plant-based and recyclable materials.

Click to Enlarge
EasyRec for probiotics and
food supplements.

Packaging for nutraceuticals
Precision and safety are key when it comes to administering nutraceuticals, and packaging is a core part ensuring such safety for consumers. Bormioli Pharma’s dual chamber technology seeks to ensure precision upon ingredient reconstitution and, thereby, offer nutraceutical companies greater flexibility in product formulation.

As the market becomes busier with nutraceutical options, differentiation is also key. Combatting pill fatigue can be achieved with the active user experience that the dual chamber packaging options may bring, as well as its ability to be consumed on the go.

Further options outside of the classic pill delivery form include gummy vitamins. Within this space, Gummy vitamin brand vitafusion, manufactured by Church & Dwight, has become the “first in the vitamins category” to use recycle friendly shrink-film labeled packaging in the US.

By Laxmi Haigh

This feature is provided by NutritionInsight's sister website, PackagingInsights.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Health & Nutrition News

On your feet: Gelita’s collagen peptide promotes the healing of tendons, study finds

20 Feb 2019 --- A specific bioactive collagen peptide may reduce pain and functional limitations in people suffering from Achilles tendon injury when combined with a rehabilitation program. This is according to a new study from the Australian Institute of Sport (AIS), published in Nutrients. The double-blind, placebo-controlled study used Tendoforte, Gelita’s recent addition to its Bioactive Collagen Peptides portfolio. As consumers continue to engage in a higher number of sporting activities, as well as more intense regimes, nutritional strategies to strengthen connective tissue are needed, notes Gelita.

Health & Nutrition News

“Far-reaching impact”: Plasma Nutrition’s io technology boosts whey's bioavailability, study confirms

20 Feb 2019 --- Plasma Nutrition’s Ingredient Optimized technology significantly improves the bioavailability of whey protein, according to a new study published in the Journal of Nutrition and Metabolic Insights. The findings note that the US start-up’s ioWhey protein improves the absorption of leucine, as well as that of branch chain amino acids (BCAAs) and essential amino acids (EAAs) in general. The study is the first publication on ioWhey protein and signals a “major breakthrough” for the start-up as it seeks “to pave the way in the advancement of nutrition science.”

Health & Nutrition News

Energy boost: Are adaptogens a better alternative to caffeine? Experts weigh in

20 Feb 2019 --- A daily cup of coffee is not just a habit for the approximately 2.25 billion people around the globe that drink it every day, but rather a beverage that boosts energy and increases alertness with the added bonus of a delicious taste. Despite perceived benefits, however, caffeine also has its drawbacks and this has allowed a number of alternative energy-boosting ingredients to come forward. NutritionInsight speaks to industry experts to find out more on caffeine alternatives that are seeing a boom in popularity.

Health & Nutrition News

Protein shot: Arla Foods Ingredients packs 10g of protein in 100ml medical beverage

19 Feb 2019 --- Arla Foods Ingredients is tapping into the growing medical nutrition market with a prototype beverage that packs 10g of protein into a 100ml shot. The company worked with whey by utilizing its Lacprodan DI-7325 ingredient to enhance the beverage's heat stability and maintain proper viscosity. The medical beverage also contains added minerals according to FSMP (Food for Special Medical Purposes) rules, the company adds. Compacting a high nutrient density into a small serving size is one of the pervasive trends influencing NPD in the medical nutrition category as patients and the elderly may have a reduced ability to chew, swallow, taste and digest.

Health & Nutrition News

Asda on track with vegan product certification as trend intensifies

19 Feb 2019 --- Major UK retailer Asda is on track for a significant vegan reformulation and labeling drive. Two years after revealing a partnership with The Vegan Society, the certification body says that they are well on the way to having a wide range of products certified. “They are making great strides in getting everything that is vegan registered with us,” Chantelle Adkins, Head of Business Development for The Vegan Society, tells NutritionInsight at last week’s organic foods trade fair, Biofach 2019, in Germany.

More Articles
URL : http://www.nutritioninsight.com:80/news/consumer-interest-in-liquid-nutraceutical-delivery-forms-grow-as-pill-fatigue-perseveres-says-bormioli-pharma.html