20 Apr 2021 --- While the novel “420 holiday” is typically celebrated by recreational cannabis users on this day, cannabidiol (CBD) brands across the industry are not passing up the opportunity to acknowledge the calendar event.Coinciding with the event, companies have actively rolled out sales promotions as well as product offerings including new CBD formats.“With regards to 420 marketing strategies, special sales during the event include 20 percent off on all products, special email marketing with buy-one-get-one-free and also general discounts,” Alexej Pikovsky, co-founder and CEO of the European marketplace for cannabis products Alphagreen, tells NutritionInsight.
