Brudy Cosmetics launches face cream with human-identical DHA, positioned as strongest cellular antioxidant
17 Mar 2022 ---Spain-based Brudy Cosmetics has launched a line of face and body creams using Algatrium AL, an algae-sourced docosahexaenoic acid (DHA) that has been reconstructed to mimic human DHA.
The vegan ingredient provided by Brudy Lab is hailed as “the strongest known cellular antioxidant,” following several in vitro studies.
“The consumer has to understand that not all the DHA omega 3s are the same,” Francisco Gasso de Broto, international lead at Brudy Lab tells PersonalCareInsights.
DHA derived from fish, algae and humans have molecular variations that make them behave very differently, he explains.
“Human DHA shows an exponential increase in absorption in vitro due to its unique structure. This is why we break down the components from fish or algae and reconstruct using an enzymatic process to match the structure of the human form.”
He adds that more than 30 clinical trials have reinforced the efficacy of its reconstructed human DHA in applications ranging from eye and liver health to fertility and neurodevelopment.
“Our molecule has six times more antioxidant power in human cells than coenzyme Q10,” Brudy Lab underscores.
Inspired by pharma
The cosmetics line follows the success of the medical eye cream Brudy Derm, using the company’s Tridocosahexanoin-AOX ingredient – reconstructed from fish-sourced DHA.
The product demonstrated potent anti-inflammatory and anti-redness effects in topical applications to the eyelids, inspiring a range of beauty products that could be applied to the skin.
In contrast to Brudy Derm, Brudy Cosmetics creams contain the vegan version of the human-identical DHA molecule, Algatrium AL.
“We wanted to make the beneficial impact of this ingredient available to everyone [and not just those with medical needs],” says Maria Angeles de Broto Martin, manager of Brudy Cosmetics.
The face cream also contains other natural ingredients such as macadamia esters, brown algae extract and maritime pine extract.
Sustainability in focus
Adding to its natural appeal, the cream’s packaging facilitates correct dosage while preventing oxygen from entering and damaging the ingredients.
The recyclable plastic lid can be pressed with a gliding motion to release a pea-sized amount of the cream.
This hermetic construction allows the company to avoid using preservatives while maintaining a consistent product density throughout its shelf life.
Keeping powerful ingredients affordable
While Algatrium AL is somewhat more expensive than standard algae-derived DHA, Gasso de Broto argues “consumers can feel the difference.”
“Because algae DHA is missing a triglyceride, the human body has to add a fatty acid to complete the structure. This takes more effort; whereas if the structure is already in the human-identical form, it can be absorbed directly.”
He adds that Algatrium AL has been cleaned of nano plastic particles, and each batch is tested in vitro with human cells, guaranteeing a high level of activity.
Keeping it accessible
While face creams selling for upward of €300 (US$330) is not unusual in Spain, de Broto Martin stresses that the company strives to keep the prices accessible for all.
All of Brudy Cosmetics are sold exclusively online to keep prices within the range of €40 to €60 (US$44 to US$66).
“Selling in-store would mean an immediate markup by three or fourfold,” she says. “Everyone should have access to this product.”
Available now across Spain, expansion plans are targeting the US this year, with distribution requests coming from several countries.
“I believe we can do a lot to help the planet using ingredients from algae and recyclable packaging. Little things can lead to a big change,” concludes de Broto Martin.
By Missy Green
