Brightseed and Manitoba Harvest launch new AI research-derived gut health fiber
08 Feb 2024 --- The Manitoba Harvest Bioactive Fiber by Brightseed and Manitoba Harvest Hemp Foods, a wholly-owned subsidiary of Tilray Brands, is a fiber solution promising to support gut health, digestion and bowel regularity, weight management and reduce bloating and gas. The product contains Brightseed’s novel Bio Gut Fiber, discovered by AI Forager, the company’s proprietary AI platform.
“With the debut of Manitoba Harvest Bioactive Fiber, we’re not just introducing a product; we’re rediscovering the nutritional capacity of hemp after nearly 70 years in the dark,” says Jared Simon, president of Manitoba Harvest and Tilray Wellness. “Bioactives are gaining huge strides in nutrition science but are largely undiscovered and remain underutilized in health foods for consumer health. At Manitoba Harvest, we’re on a mission to harness the wellness potential of hemp with simple health solutions that contribute to a sustainable future.”
“Manitoba Harvest is a leader in bringing hemp to consumers worldwide” says Sofia Elizondo, co-founder and chief operating officer at Brightseed. “Bioactives are the unsung heroes of proactive health and, today, the majority of people don’t consume enough to capture the full impact of their benefits.”
“Now that our AI Forager is powering the discovery and understanding of bioactives at an unprecedented rate, our mission at Brightseed is to transform those insights into accessible and powerful wellness products across the globe.”
The product is now on sale exclusively in the US Whole Foods Market Stores nationwide.
AI-led research
The Manitoba Harvest Bioactive Fiber provides 6 g of soluble and insoluble fiber per serving. It is the only fiber solution containing two hemp-based bioactives targeting gut health.
The key ingredient in the product is Brightseed’s organic hemp Bio Gut Fiber, with bioactives naturally found in hemp hulls. The bioactives NCT (N-trans-Caffeoyltyramine) and NFT (N-trans-Feruloyltyramine), previously known to benefit the gut, were for the first time found in hemp hull by Brightseed’s proprietary AI platform Forager.
NCT and NFT are phenolic compounds shown through research to strengthen the gut lining, helping maintain a healthy gut barrier function. The gut barrier has an important protective function in the digestive system. It allows the absorption of essential nutrients while keeping out harmful substances and pathogens, essential to ensuring overall gut health.
To prepare, stir one heaped tablespoon with 10 g of the product in 170 g of water. It is recommended to down the mixture quickly for optimal results.
The Manitoba Harvest Bioactive Fiber is certified organic, non-GMO project verified, Kosher and vegan.
By Milana Nikolova
