BiPro USA launches protein isolate range with prebiotic fiber and MCTs
01 Feb 2019 --- Agropur’s consumer brand, BiPro, is launching a new protein isolate product line, coined BiPro BOLD. Providing 23 grams of protein per serving, Agropur reports the BiPro BOLD line stays true to the “lean, clean, protein promise dating back to ‘The Original’ BiPro, which debuted in 2004.”
BiPro BOLD offers a blend of 70 percent whey protein isolate and 30 percent milk protein isolate; which delivers not only both quick and slow digesting proteins, but also a creamy taste experience.
Aaron Martin, Director of Nutrition Innovation for Agropur, explains, “The high-quality fast and sustained releasing protein isolate in BiPro BOLD offers the perfect protein powder solution. BiPro BOLD is lactose-free, contains only 1 gram of naturally occurring sugar, and is a source of MCTs and prebiotic fiber. BiPro BOLD truly provides consumers with a powerful protein solution for any time of the day.”
BiPro BOLD features:
MCTs for satiety and energy
Prebiotic fiber to promote healthy digestion
Sweetened with Stevia and only naturally sourced flavors
2.3 grams of leucine
Lactose-free, Gluten Free, Hormone (rBST) Free
0 grams of carbohydrates, added sugar or fat
Cold-filtered 100 percent Protein Isolate
Corrie Drellack, Director of Marketing at Agropur, adds, “Consumers are paying attention to what their bodies need and BiPro is there to provide convenient fuel options for individuals and families.”
“Not only can BiPro BOLD be enjoyed as a traditional shake or smoothie, but we encourage customers to get creative by incorporating protein into morning coffee, snacks and everyday foods. We are excited to work with ambassadors who speak to the diverse audience BiPro BOLD supports,” Drellack notes.
BiPro is a consumer brand of Agropur inc. With sales of US$6.4 billion in 2017, Agropur processes more than 13 billion pounds of milk per year at its 39 plants across North America.
While the new launch fits clearly in the ongoing trend towards convenient protein-focused solutions, its prebiotic content is also noteworthy.
Innova Market Insights has tipped “A Fresh Look at Fiber” as one of its Top Ten Trends for 2019. As consumers take a keen interest in their digestive health, fibers are enjoying their moment in the spotlight. The prebiotic opportunity is also a large one for many of these dietary fibers in stimulating the growth of good gut bacteria.
The Global Prebiotic Association (GPA) recently announced prebiotic market sizing data from its collaborative effort with Nutrition Business Journal and the NEXT Trends Database.
This determined that the US prebiotic-only supplement market is estimated to reach nearly US$400 million by 2020. GPA consumer research found that 23 percent of supplement users take prebiotics, but only 7 percent take them regularly, which trails larger and more familiar categories, and reinforces that the category is ripe for growth.
“Prebiotics play an important role in the human microbiome, feeding it and initiating many pathways including by directly feeding probiotics. They support a holistic approach to wellness in food and supplement form, by shifting microbial and metabolic signatures and are emerging as key players in areas such as digestive health, immune support and mood,” says GPA Executive Director Len Monheit. “This data does two things – it shows the huge potential that exists and supports the need for more awareness and understanding.”
