Betapol Ingredient Breaking Into New Markets

Betapol was officially approved for use in China just last year, but the ingredient has already been selected as a formula component by Hunan AVA Dairy Company Ltd – the fifth-largest domestic producer of infant formula in China.

97/04/09 The number of international infant formula manufacturers that are adding Lipid Nutrition’s Betapol to their products continues to grow, the company has reported. These include major players in the Asian and European markets – and new ones in North America are set to follow.

Betapol was officially approved for use in China just last year, but the ingredient has already been selected as a formula component by Hunan AVA Dairy Company Ltd – the fifth-largest domestic producer of infant formula in China. What’s more, the current market growth is not just limited to Asia. Although Betapol has already been used for years in some European countries, it continues to make new inroads. In Switzerland, Hero recently launched its infant formula ‘Sensible’, which contains Betapol. Hero’s infant formula is already the market leader in Spain and Turkey. Heinz, the major multinational food company, is also including Betapol in its ‘Nurture’ line of infant formulas in the UK. In addition of many other Infant Formula companies already co-branding, these last two manufacturers are co-branding their products with the Betapol logo and brand name. Recently, Canada also officially approved Betapol for use in food products. It is only a matter of time before formula manufacturers in this market begin integrating the ingredient with its health-enhancing properties into their products as well.

It has long been established that mother milk is the Golden Standard for feeding a baby for a number of reasons. One of the most important reasons is that the special fatty acid composition and structure of mother milk maximizes a baby’s ability to absorb fat and calcium. This not only increases a growing baby’s bone density, but also encourages the development of softer stools and reduces constipation. Unfortunately, breastfeeding is not always possible. When this is the case, infant formula fortified with Betapol provides the next-best option. Betapol is the first and foremost vegetable fat blend specifically created to mimic the structure of human milk fat with all its health-enhancing properties. It has been proven that Betapol-enhanced formulas offer more of the same nutritional benefits and positive health effects as breast milk, compared to non-enhanced formulas.

In order to support the marketing and sales activities of international infant formula manufacturers who offer products that are enhanced with Betapol – now and in the future – Lipid Nutrition launched a new consumer website in January 2009 (www.betapol.com). On this website, the science behind Betapol and its health-enhancing qualities are explained in a way that is clear, concise and easy for the average consumer to understand.