Arla Launches High Protein Snacks For On-The-Go Health-Focused Consumers
05 Apr 2017 --- Arla has launched a new range of high protein dairy products that aim to tap into both the healthy eating and on-the-go snack market. The launch of the Arla Protein Pouches and Arla Protein Greens comes at a time when the company’s yoghurt category is thriving, and protein continues to rein king with consumers.
The new Arla Protein Pouches are 200g pouches of a yogurt based snack, designed to be consumed whilst on the move, whether that’s pre or post workout, and joins other products in the Arla Protein range; - Arla Protein Yogurt - Arla Protein Cottage Cheese - Arla Protein Milkshakes - Arla Protein Snack Pots.
Designed to rival popular formats such as powder protein shakes, Arla Protein Pouches offer a convenient protein packed snack, with 20g of protein per serving in two delicious flavors - Strawberry and Mango. 
Arla Protein Greens sees the brand launch a Mango Kale and Lime flavor variant into the core range. The new flavor is designed to appeal to the health conscious consumers who are keen to try exciting new combinations and with all of the recent media hype around kale, the company say it’s a natural flavor extension for the range.
All the new products in the range are protein rich, low in fat and contain no preservatives.
The Arla yogurt category more than doubled year on year in 2016 (+116%) resulting from the success of Arla skyr and Arla Protein. Arla has ambitious plans to continue this growth into 2017 and beyond with strong above the line plans and a £2m marketing spend.
Major products launched last year include Arla B.O.B, Arla Organic Farm Milk, Arla Quark and Arla Protein Cottage Cheese, adding to the already successful portfolio of Arla skyr, Arla Cravendale and Arla Lactofree.
The new launches are in line with Arla’s ambitious business strategy for the Arla brand to become a household name by 2020.
Arla Protein Greens is available in Mango, Kale and Lime flavor and can be found in UK supermarkets. Arla Protein Pouches are available in Mango and Strawberry flavor.
