Arctic Blue makes a splash with fish oil supplement without the unpleasant aftertaste

27 Jul 2023 --- Netherlands-based wellness brand Arctic Blue has slashed the unpleasant fishy taste and indigestion that omega 3-based supplements usually have with the release of their new product.

The company has responded to the age-old issue of a fishy aftertaste in omega 3-based supplements that lead to indigestion.

“The unpleasant taste and fishy burps that follow aren’t normal. They indicate that the sensitive unsaturated Omega-3 fats have become damaged and have oxidized, resulting in a taste deviation,” says Ludo van de Wiel, founder and CEO of Arctic Blue. 

This makes the supplements less effective and reduces their quality. 

Honing in on healthy fats
Omega 3 fatty acids may lower heart-health risks, such as cardiovascular disease and blood clots. Harvard Health, for example, claims omega 3 fats lower blood pressure and heart rate and improve blood vessel function.

Mayo Clinic connects the potential benefits of omega 3 fats to reducing high triglyceride and cholesterol levels and managing rheumatoid arthritis.

 “The issue is the taste. Omega 3s usually come from fish and people take for granted the common aftertaste or fishy smell that arises after ingestion. The burps are the worst part,” says Van de Wiel.Arctic Blue fish oil does not have a fishy aftertaste.

While the common assumption persists that this is part of the omega 3 supplement experience, it isn’t natural. “It doesn’t need a lot of artificial flavoring or fake ingredients to make it palatable. All we add is a very slight orange flavor.”

Researchers have found that omega 3 fatty acids may hold the key to defying aging by extending the life and length of telomeres. Telomeres are the ends of DNA strands that shorten over time. Shortened telomeres have also been linked to several age-related diseases. 

Palatable fish oil
Arctic Blue’s fish oil supplement is Marine Stewardship Council (MSC) certified. The oil is mainly harvested in Norway and Alaska, along with algae-based vegan alternatives and marine collagen, harvested from cod trimmings and processed at sea.

The brand’s fish oils have an agreeable flavor profile and are sourced from the Arctic (Norway and Alaska) and other related products.

In another significant omega 3 launch, Grøntvedt Biotech unveiled CETO3 as part of its cetoleic and omega 3 ingredients portfolio. Also known as “omega 11,” cetoleic acid can convert the plant-based omega 3 alpha-lipoic acids into eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) in liver cells. 

Also, US-based Vital Nutrients launched an algal-based vegan fish oil, Ultra Pure Vegan Omega SPM+, that targets immunity, cardiovascular health and cognitive focus. It combines omega 3 fatty acids with specialized pro-resolving mediators.

Edited by Inga de Jong