New Consumer Survey Reveals Dietary Supplement Awareness Opportunities

25 Sep 2015 --- Stepan Lipid Nutrition, a global leading manufacturer of specialty lipids for food, nutrition and pharmaceutical products, will share the results of their most recent consumer study on CLA (Conjugated Linoleic Acid), at Booth 2547, during
SupplySide West 2015 in Las Vegas, Nevada.

Naturally found in meat and dairy products, CLA has been shown to reduce weight and increase muscle mass in a variety of studies throughout the years. When 5135 consumers were asked if they were familiar with CLA sold as an active ingredient in the weight management/body composition category of dietary supplements, 16 percent of the 18-to-54 year old target demographic, and 12 percent of the general population respondents, said “yes.”
 
“Today, CLA has grown beyond its historical niche as an ingredient of choice for extreme athletes and is gaining popularity among the more mainstream sports nutrition customer. This is supported by the latest SPINS conventional channel report, which shows 93 percent of dollar percent change sales occurring in the Top 10 products. Although conventional channel retail sales showed a decline, the Top 10 products saw a 42 percent dollar growth,” said Robert Bailey, Global Commercial Development Manager at Stepan Lipid Nutrition. “These results pose an opportunity to continue to build consumer awareness, which is why Stepan continues to invest in research. With a greater understanding of the consumer landscape, we are positioned to assist our customers to develop products more effectively, while helping to grow the market for ingredients,” said Bailey.
 
During SupplySide West, there will be a team of experts available to discuss this survey, and the entire Stepan Lipid Nutrition portfolio consisting of five powders within the Clarinol CLA, Marinol Omega-3 Triglycerides and NEOBEE Medium Chain Triglycerides product lines. All products are Novel Foods and can be used in capsules, soft gels, gummies, chews and powder mixes.
 
Clarinol CLA is a microencapsulated oil in free-flowing powder form with a high concentration of CLAs in the form of triglycerides. Human clinical studies have shown that CLA may reduce body fat and increase lean body mass. Recommended applications are food supplements and sports nutrition products. More information at www.clarinol.com
 
Marinol Omega-3 Triglycerides are a concentrated, pre-metabolized and naturally structured omega-3 formulation using a gentle, proprietary purification process. The two product forms are Marinol DHA 20% Powder for cognitive health, and Marinol Omega-3 HS Powder, a concentrated blend of EPA and DHA for maintaining heart health. Recommended applications include nutritional products, sports nutrition products, beverages, baked goods and bars. More information at www.stepan.com/marinol
 
NEOBEE Medium Chain Triglycerides are produced using glycerol from vegetable sources and medium chain fatty acids from coconut or palm kernel oil and are available in both 50 percent and 70 percent powders. MCTs are rapidly metabolized to provide energy, and research has indicated they may support enhanced nutrient absorption. Recommended applications include sports nutrition, weight management products, and beverage mixes.

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