Vitafoods Europe 2024: Showcasing the latest health trends and innovative solutions
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At the global nutraceutical industry event, the nutrition industry gathered in Geneva, Switzerland, to highlight the latest innovations in supplements and functional foods. Vitafoods Europe 2024 (May 14–16) strongly focused on women’s health, healthy and active aging, sports nutrition, beauty-from-within and gut health 2.0. Moreover, exhibitors showcased new delivery formats and technologies to make supplements more enjoyable and to improve ingredients’ efficacy. Sustainability, scientific backing and natural solutions remained vital components in the nutrition industry.