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Weight management diet trends innovation

Jan 2022
ABSTRACT
The use of weight management claims in supplements and sports nutrition launches has increased globally, featuring a +12% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top subcategory of global product launches tracked with weight management claims was Sports Powders... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powder
  2. Weight Loss
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2021 vs 2020)

TOP COMPANY
Foodspring

TOP CATEGORY
Supplements

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2020

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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