Share

Weight control innovation

Jan 2023
ABSTRACT
According to Innova Market Insights, weight management claims in supplements are decreasing, shrinking by 24% year-over-year decline globally since 2020 Q4. From 2021 Q4 to 2022 Q3, the top subcategory was weight loss and the top ingredient was magnesium stearate. Meanwhile, the top positionings... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Weight Loss
  2. Botanical/Herbal Supplements
  3. Vitamins/Minerals
TRENDING
TRENDING
DOWN
Global
REGION
ANALYZED
-24%
2020 VS 2022
INGREDIENTS ANALYZED
Food & beverage launches only;
Magnesium Stearate

View Details
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-24% (2020 vs 2022)

TOP COMPANY
Natural Organics

TOP CATEGORY
Supplements

TOP INGREDIENTS
Magnesium Stearate

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Supplements innovation Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
«12345...40»