Vitamins innovation
Jun 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with... More 
TOP 3 SUB-CATEGORIES
- Sweet Biscuits/Cookies
- Bread & Bread Products
- Baby Formula/Milk
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+5%
2018 VS 2017
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2018 vs 2017)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
+5% (2018 vs 2017)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supporting Immunity innovation
Sep 2023
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy & stamina, brain-mood health and bone health held the top positionings, while product launches with a mental acuity claim experienced the strongest growth (+73%).
World of Biotics innovation
Aug 2023
Supplement launches with prebiotic & probiotic ingredients are increasing globally, featuring a 10% average annual growth when comparing 2018 and 2022 launches. In 2022, the top sub-category of supplement launches tracked with prebiotic & probiotic ingredients is Probiotics (40%). In 2022, Lactobacillus Acidophilus (30%) is the leading ingredient among supplement launches with prebiotic & probiotic ingredients. The top supplement positionings tracked with prebiotic & probiotic ingredients in 2022 were Digestive/Liver Health (55%), Immune Health (43%) and Energy & Stamina (19%).
Gut-brain-axis innovation
Jul 2023
Food & beverage (including supplements) with gut-brain-axis claims are increasing globally, featuring a +2% average annual growth when comparing 2018- and 2022-year launches. In 2022, the top sub-category of food & beverage (including supplements) with gut-brain-axis claims tracked is Baby & Toddlers (66%). In 2022, Vitamin C (58%) is the leading ingredient among food & beverage (including supplements) with gut-brain-axis claims launches. The top positionings of global food & beverage (including supplements) with gut-brain-axis claim launches tracked in 2022 are Brain Health (83%), Digestive/Gut Health (83%), and Immune Health (55%).
