Vitamins innovation

Jun 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Bread & Bread Products
  3. Baby Formula/Milk
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2018 vs 2017)

TOP COMPANY
Nestle

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of fatty acids in supplements and sports nutrition has decreased globally, featuring a -9% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches with fatty acids was Essential Fatty Acids (62%). In 2020, omega 3 was the leading fatty acid ingredient among global supplements and sports nutrition launches with fatty acids (78%), followed by oleic acid (18%) and omega 6 (17%). The top health positionings of global supplements and sports nutrition launches with fatty acids in 2020 were Brain-Mood Health (51%), Heart Health (49%) and Eye Health (32%).
The use of cognitive enhancement related claims in sports nutrition and supplements has increased globally, featuring a +13% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches in the cognitive enhancement segment was Vitamins/Minerals (29%). In 2020, magnesium and vitamin B6 were the leading ingredients among global sports nutrition and supplements launches (29%) in the cognitive enhancement segment, followed by vitamin B12 (25%) and vitamin C (20%). The top health positionings of global sports nutrition and supplement launches in the cognitive enhancement segment in 2020 were Energy & Stamina (34%), Immune Health (29%) and Mental Acuity (23%).
The use of probiotics in sports nutrition and supplements has decreased globally, featuring a -18% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches tracked with probiotics was Probiotics (Supplements) (59%). In 2020, Lactobacillus acidophilus was the leading ingredient among the probiotics tracked (46%), followed by Lactobacillus rhamnosus (31%) and Bifidobacterium lactis (27%). The top health positionings of global sports nutrition and supplement launches tracked with probiotics in 2020 were Digestive/Liver Health (63%), Immune Health (41%) and Energy & Stamina (11%).
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