Vitamins innovation

Jun 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Bread & Bread Products
  3. Baby Formula/Milk
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2018 vs 2017)

TOP COMPANY
Nestle

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of cognitive enhancement related claims in sports nutrition and supplements has increased globally, featuring a +13% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches in the cognitive enhancement segment was Vitamins/Minerals (29%). In 2020, magnesium and vitamin B6 were the leading ingredients among global sports nutrition and supplements launches (29%) in the cognitive enhancement segment, followed by vitamin B12 (25%) and vitamin C (20%). The top health positionings of global sports nutrition and supplement launches in the cognitive enhancement segment in 2020 were Energy & Stamina (34%), Immune Health (29%) and Mental Acuity (23%).
The use of probiotics in sports nutrition and supplements has decreased globally, featuring a -18% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches tracked with probiotics was Probiotics (Supplements) (59%). In 2020, Lactobacillus acidophilus was the leading ingredient among the probiotics tracked (46%), followed by Lactobacillus rhamnosus (31%) and Bifidobacterium lactis (27%). The top health positionings of global sports nutrition and supplement launches tracked with probiotics in 2020 were Digestive/Liver Health (63%), Immune Health (41%) and Energy & Stamina (11%).
The use of minerals and vitamins in sports nutrition and supplements has increased globally, featuring a +10% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplements launches tracked with minerals and vitamins was Vitamins/Minerals (31%). In 2020, vitamin C was the leading ingredient among the minerals and vitamins tracked (39%), followed by magnesium (37%) and vitamin B6 (30%). The top health positionings of global sports nutrition and supplement launches tracked with minerals and vitamins in 2020 were High/Source of Protein (47%), Energy/Alertness (44%) and Gluten-Free (24%).
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