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Vitamins innovation

Jun 2019
ABSTRACT
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Bread & Bread Products
  3. Baby Formula/Milk
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2018 vs 2017)

TOP COMPANY
Nestle

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
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