Vitamins innovation
Jun 2019
ABSTRACT
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with... More 
TOP 3 SUB-CATEGORIES
- Sweet Biscuits/Cookies
- Bread & Bread Products
- Baby Formula/Milk
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+5%
2018 VS 2017
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2018 vs 2017)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
+5% (2018 vs 2017)
TOP COMPANY
Nestle
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Managing menopause innovation
Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
Joint health innovation
Jun 2024
Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
