Supporting Immunity innovation
Sep 2023
ABSTRACT
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy... More
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Sports Powders
TRENDING
TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+13%
2023 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2023 vs 2018)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
+13% (2023 vs 2018)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.