Supporting Immunity innovation
Sep 2023
ABSTRACT
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy... More
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TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Sports Powders
TRENDING
![](https://assets.innovamarketinsights360.com/insights/Common/Images/arrow_up.png)
TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+13%
2023 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2023 vs 2018)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
+13% (2023 vs 2018)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Managing menopause innovation
Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
Joint health innovation
Jun 2024
Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).