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Sports and recovery innovation

Nov 2020
ABSTRACT
The use of “recover”/“recovery” claims in Sports Nutrition launches has increased globally, featuring a +30% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategory of Sports Nutrition launches tracked with a “recover”/“recovery” claim was Sports Powders (73%),... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Protein Powder
  2. Sports Supplements
  3. Sports Bars
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+30% (2019 vs 2018)

TOP COMPANY
Prozis

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Previous Ingredient Analysis on NutritionInsight.com

The use of skin health claims in supplements & sports nutrition launches, is increasing globally, featuring a 12% year-on-year growth when comparing October 2021 to September 2023 launches. The top category for these products was supplements, with vitamin C as the leading ingredient. 
The use of nutraceutical & functional ingredients in supplements & sports nutrition launches is increasing globally, featuring a 7% year-on-year growth when comparing the period from July 2021 to June 2023 launches. Two out of three launches with such ingredients were supplements, with caffeine (11%) being the leading ingredient. These ingredients were used the most in supplements with immune health (23%), brain-mood health (21%) and energy & stamina claims (20%).
The use of fiber ingredients in supplements & sports nutrition launches is increasing globally, featuring a 4% year-on-year growth in the period from July 2021 to June 2023. In the period from July 2022 to June 2023, supplements (65%) was the top subcategory for fiber ingredients. Many supplement launches with fiber ingredients featured an immune health claim.
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