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Sports nutrition innovation

Jun 2023
ABSTRACT
The sports nutrition sector experienced 9% year-over-year growth globally when comparing 2021 and 2022 launches. In 2022, the top sub-category of global sports nutrition launches tracked is sports powders at 62%, with suclarose clocked as taking the lead among ingredients in sports nutrition... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Sports Bars
  3. Sports Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2021 vs 2022)

TOP COMPANY
Bulk

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2022

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
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