Sports nutrition innovation
Jun 2023
INNOVA MARKET INSIGHTS COMMENTARY
The sports nutrition sector experienced 9% year-over-year growth globally when comparing 2021 and 2022 launches. In 2022, the top sub-category of global sports nutrition launches tracked is sports powders at 62%, with suclarose clocked as taking the lead among ingredients in sports nutrition... More

TOP 3 SUB-CATEGORIES
- Sports Powders
- Sports Bars
- Sports Supplements
TRENDING

TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+9%
2021 VS 2022
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2021 vs 2022)
TOP COMPANY
Bulk
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
+9% (2021 vs 2022)
TOP COMPANY
Bulk
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supporting Immunity innovation
Sep 2023
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy & stamina, brain-mood health and bone health held the top positionings, while product launches with a mental acuity claim experienced the strongest growth (+73%).
World of Biotics innovation
Aug 2023
Supplement launches with prebiotic & probiotic ingredients are increasing globally, featuring a 10% average annual growth when comparing 2018 and 2022 launches. In 2022, the top sub-category of supplement launches tracked with prebiotic & probiotic ingredients is Probiotics (40%). In 2022, Lactobacillus Acidophilus (30%) is the leading ingredient among supplement launches with prebiotic & probiotic ingredients. The top supplement positionings tracked with prebiotic & probiotic ingredients in 2022 were Digestive/Liver Health (55%), Immune Health (43%) and Energy & Stamina (19%).
Gut-brain-axis innovation
Jul 2023
Food & beverage (including supplements) with gut-brain-axis claims are increasing globally, featuring a +2% average annual growth when comparing 2018- and 2022-year launches. In 2022, the top sub-category of food & beverage (including supplements) with gut-brain-axis claims tracked is Baby & Toddlers (66%). In 2022, Vitamin C (58%) is the leading ingredient among food & beverage (including supplements) with gut-brain-axis claims launches. The top positionings of global food & beverage (including supplements) with gut-brain-axis claim launches tracked in 2022 are Brain Health (83%), Digestive/Gut Health (83%), and Immune Health (55%).