Probiotics innovation

Oct 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of probiotics in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with probiotics was Dairy & Dairy Alternatives (44%), with Lactobacillus acidophilus,... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Spoonable Dairy Yogurt
  2. Probiotics
  3. Drinking Yogurt/Fermented Beverages
INGREDIENTS ANALYZED
Food & beverage launches only;
Lactobacillus acidophilus
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2019 vs 2018)

TOP COMPANY
Danone

TOP CATEGORY
Dairy & Dairy Alternatives

TOP INGREDIENTS
Lactobacillus acidophilus

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of vitamin/mineral ingredients in supplements & sports nutrition launches, increased globally, featuring a +16% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients was Vitamins/Minerals (31%). The top ingredients of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were vitamin C (40%), magnesium (40%), and vitamin B6 (29%). The top positionings of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were immune health (34%), energy/stamina/alertness (33%), and brain health (24%).
The use of eye health claims in supplements & sports nutrition launches has increased globally, featuring a +18% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top subcategories of global supplements & sports nutrition launches tracked with eye health claims were Vitamins/Minerals (31%) and Essential Fatty Acids (31%). In 2021, vitamin C was the leading ingredient among the supplements & sports nutrition launches tracked with eye health claims. The top positionings of global supplements & sports nutrition launches tracked with eye health claims in 2021 were Brain-Mood Health (57%), Immune Health (48%) and Heart Health (41%).
The use of bone health claims in supplements & sports nutrition launches has increased globally, featuring a +18% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global supplements & sports nutrition launches tracked with bone health claims was vitamins/minerals (60%). In 2021, immune health was the top positioning among the supplements & sports nutrition launches tracked with a bone health claim. The top ingredients used in global supplements & sports nutrition launches tracked with a bone health claim in 2021 are vitamin D3 (46%), vitamin C (37%) and magnesium (36%).
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