Plant-based innovation
Jul 2022
ABSTRACT
The use of plant-based claims in supplements & sports nutrition launches, is increasing globally, featuring a +25% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements and sports nutrition launches tracked with plant-based claims are... More 
TOP 3 SUB-CATEGORIES
- Botanical/Herbal Supplements
- Sports powders
- Vitamins/Minerals
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+25%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Turmeric
Turmeric
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+25% (2020 vs 2021)
TOP COMPANY
The Protein Works
TOP CATEGORY
Supplements
TOP INGREDIENTS
Turmeric
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+25% (2020 vs 2021)
TOP COMPANY
The Protein Works
TOP CATEGORY
Supplements
TOP INGREDIENTS
Turmeric
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
