Marine oils innovation

Feb 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of marine oils in food & beverage launches increased globally, featuring a +41% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with marine oils were Baby & Toddlers (65%), with fish oil being the leading ingredient... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Baby Formula/Milk
  2. Essential Fatty Acids
  3. Baby Cereals and Biscuits
INGREDIENTS ANALYZED
Food & beverage launches only;
Fish oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+41% (2019 vs 2018)

TOP COMPANY
Nutricia

TOP CATEGORY
Baby & Toddlers

TOP INGREDIENTS
Fish oil

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of energy ingredients in food & beverage launches has increased globally, featuring a +14% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with energy ingredients was Sports Nutrition (54%), with vitamin B6 being the leading ingredient among the energy ingredients tracked. The top health positionings of global product launches tracked with energy ingredients in 2019 were Energy/Alertness (92%), No Additives/Preservatives (22%) and Gluten-Free (21%).
The use of herbal and fruit extracts in food & beverage launches has decreased globally, featuring a -2% year-over-year decline when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with herbal extracts were Soft Drinks (13%), Ready Meals & Side Dishes (10%) and Bakery (9%), with rosemary extract being the leading ingredient among the herbal extracts tracked. The top positionings of global product launches tracked with herbal extracts in 2019 were No Additives/Preservatives (24%), Gluten-Free (20%) and Vegan (13%).
Food & beverage launches with a weight management claim increased globally, featuring a +7% year-over-year growth when comparing 2019YTD and 2018 launches. In 2019YTD, the top categories of global product launches tracked with a weight management claim were Sports Nutrition (35%), Soft Drinks (12%) and Cereals (8%), with sucralose being the leading ingredient among the products tracked. The top positionings of global product launches tracked with a weight management claim in 2019YTD were High/Source of Protein (42%), Sports & Recovery (36%) and High/Source of Fiber (31%).
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