Heart health innovation
Feb 2021
ABSTRACT
The use of heart health claims in food & beverage launches has decreased globally, featuring a -9% year-over-year decrease when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with a heart health claim was Supplements (54%), with Eicosapentaenoic... More
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Essential Fatty Acids
- Botanical/Herbal Supplements
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-9%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Eicosapentaenoic Acid
Eicosapentaenoic Acid
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-9% (2020 vs 2019)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Eicosapentaenoic Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
-9% (2020 vs 2019)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Eicosapentaenoic Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation
Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.