Heart health innovation

Feb 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of heart health claims in food & beverage launches has decreased globally, featuring a -9% year-over-year decrease when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with a heart health claim was Supplements (54%), with Eicosapentaenoic... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Essential Fatty Acids
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Eicosapentaenoic Acid
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-9% (2020 vs 2019)

TOP COMPANY
Life Extension

TOP CATEGORY
Supplements

TOP INGREDIENTS
Eicosapentaenoic Acid

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Supplement launches have increased globally, featuring a +43% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategories of global supplement launches were Vitamins/Minerals (26%) and Botanical/Herbal Supplements (25%), with magnesium, vitamin C and vitamin B6 being the leading vitamin/mineral ingredients among the supplement launches. The top health positioning of global supplement launches in 2019 was Immune Health (24%).
The use of amino acids in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with amino acids was Sports Nutrition (21%), with glutamine, taurine and leucine being the leading ingredients among the amino acids tracked. The top health positioning of global product launches tracked with amino acids in 2019 was Energy/Alertness (11%).
The use of “recover”/“recovery” claims in Sports Nutrition launches has increased globally, featuring a +30% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategory of Sports Nutrition launches tracked with a “recover”/“recovery” claim was Sports Powders (73%), with sucralose being the leading ingredient among the Sports Nutrition products tracked with a “recover”/“recovery” claim. The top health positionings of Sports Nutrition launches including “recover”/“recovery” in 2019 were High/Source of Protein (23%), Energy/Alertness (17%) and Gluten-Free (14%).
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