Heart health innovation
Feb 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of heart health claims in food & beverage launches has decreased globally, featuring a -9% year-over-year decrease when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with a heart health claim was Supplements (54%), with Eicosapentaenoic... More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Essential Fatty Acids
- Botanical/Herbal Supplements
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-9%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Eicosapentaenoic Acid
Eicosapentaenoic Acid
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-9% (2020 vs 2019)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Eicosapentaenoic Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
-9% (2020 vs 2019)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Eicosapentaenoic Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Minerals and vitamins innovation
May 2021
The use of minerals and vitamins in sports nutrition and supplements has increased globally, featuring a +10% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplements launches tracked with minerals and vitamins was Vitamins/Minerals (31%). In 2020, vitamin C was the leading ingredient among the minerals and vitamins tracked (39%), followed by magnesium (37%) and vitamin B6 (30%). The top health positionings of global sports nutrition and supplement launches tracked with minerals and vitamins in 2020 were High/Source of Protein (47%), Energy/Alertness (44%) and Gluten-Free (24%).
Natural ingredients innovation
Apr 2021
The use of natural ingredients in food & beverage launches, including supplements, has decreased globally, featuring a -0.2% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with natural ingredients were Bakery (13%), Confectionery (12%) and Soft Drinks (11%). In 2020, edible oils (41%), non-sucrose sugars (39%) and milk & milk derivatives (37%) were the leading ingredient subcategories among the global product launches tracked with natural ingredients. The top positionings of global product launches tracked with natural ingredients in 2020 were No Additives/Preservatives (19%), Gluten-Free (17%), and High/Source of Protein (10%).
Bone and joint health innovation
Mar 2021
Bone and joint health claims in food & beverage launches, including supplements, are stable globally, featuring +0.2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with bone and joint health claims were Supplements (49%), Baby & Toddlers (21%) and Dairy & Dairy Alternatives (12%), with calcium, vitamin C and magnesium being the leading ingredients among the product launches tracked. The top health positioning tracked in global product launches also featuring a bone and joint health claim in 2020 was Immune Health (38%).
