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Gut-brain-axis innovation

Jul 2023
ABSTRACT
Food & beverage (including supplements) with gut-brain-axis claims are increasing globally, featuring a +2% average annual growth when comparing 2018- and 2022-year launches. In 2022, the top sub-category of food & beverage (including supplements) with gut-brain-axis claims tracked is Baby... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Baby Formula/Milk
  2. Baby Cereals & Biscuits
  3. Sports Powders
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2% (2021 vs 2022)

TOP COMPANY
Nestlé

TOP CATEGORY
Baby & Toddlers

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2022

Previous Ingredient Analysis on NutritionInsight.com

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