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Energy ingredients innovation

Apr 2020
ABSTRACT
The use of energy ingredients in food & beverage launches has increased globally, featuring a +14% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with energy ingredients was Sports Nutrition (54%), with vitamin B6 being the... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Energy Drinks
  3. Sports-Others
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin B6
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+14% (2019 vs 2018)

TOP COMPANY
Onsalesit

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Vitamin B6

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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