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Digestive health innovation

Dec 2022
ABSTRACT
The use of digestive health claims in supplements and sports nutrition launches is increasing globally, featuring a +32% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements and sports nutrition launches tracked with digestive health claims... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Botanical/Herbal Supplements
  2. Probiotics
  3. Vitamins/Minerals
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+32% (2020 vs 2021)

TOP COMPANY
The Protein Works

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
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