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Cognitive support innovation

May 2023
ABSTRACT
Cognitive support claims in sports nutrition and supplements is increasing globally, featuring a 2% year-over-year growth when comparing 2021 and 2022 launches. In 2022, the top category of global product launches tracked with cognitive support is supplements at 88% and vitamin B6 is the leading... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Botanical/Herbal Supplements
  3. Essential Fatty Acids
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin B6
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2% (2022 vs 2021)

TOP COMPANY
Gymbeam

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin B6

REGION ANALYZED
Global

DATE ANALYZED
2022 vs 2021

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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