Cognitive support innovation
May 2023
ABSTRACT
Cognitive support claims in sports nutrition and supplements is increasing globally, featuring a 2% year-over-year growth when comparing 2021 and 2022 launches. In 2022, the top category of global product launches tracked with cognitive support is supplements at 88% and vitamin B6 is the leading... More
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Essential Fatty Acids
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+2%
2022 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin B6
Vitamin B6
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2% (2022 vs 2021)
TOP COMPANY
Gymbeam
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin B6
REGION ANALYZED
Global
DATE ANALYZED
2022 vs 2021
+2% (2022 vs 2021)
TOP COMPANY
Gymbeam
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin B6
REGION ANALYZED
Global
DATE ANALYZED
2022 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation
Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
Innova Market Insights data suggests that plant-based claims in sports nutrition is gaining momentum globally with a 25% year-over-year growth from October 2021 to September 2023. Sports powders dominated as the top subcategory, capturing 64% share of launches. Pea protein reigns supreme at 30% among tracked plant-based protein.