Boosting eyesight and maintaining eye health innovation
Apr 2023
ABSTRACT
Globally, F&B and supplement product launches featuring eye health claims have increased +7% year when comparing launches in 2018 and 2022 (CAGR). Supplements was the top category of launches with babies and toddlers coming in second. Vitamin C was the leading ingredient and vitamin A took the... More 
TOP 3 SUB-CATEGORIES
- Baby Formula/ Milk
- Vitamins/Minerals
- Essential Fatty Acids
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+7%
2022 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2022 vs 2018)
TOP COMPANY
Nestle
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2022 vs 2018
+7% (2022 vs 2018)
TOP COMPANY
Nestle
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2022 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
