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Boosting eyesight and maintaining eye health innovation

Apr 2023
ABSTRACT
Globally, F&B and supplement product launches featuring eye health claims have increased +7% year when comparing launches in 2018 and 2022 (CAGR). Supplements was the top category of launches with babies and toddlers coming in second. Vitamin C was the leading ingredient and vitamin A took the... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Baby Formula/ Milk
  2. Vitamins/Minerals
  3. Essential Fatty Acids
TRENDING
TRENDING
UP
Global
REGION
ANALYZED
+7%
2022 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C

View Details
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2022 vs 2018)

TOP COMPANY
Nestle

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2022 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Managing menopause innovation Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
Joint health innovation Jun 2024
Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Skincare innovation May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
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