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Boosting eyesight and maintaining eye health innovation

Apr 2023
ABSTRACT
Globally, F&B and supplement product launches featuring eye health claims have increased +7% year when comparing launches in 2018 and 2022 (CAGR). Supplements was the top category of launches with babies and toddlers coming in second. Vitamin C was the leading ingredient and vitamin A took the... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Baby Formula/ Milk
  2. Vitamins/Minerals
  3. Essential Fatty Acids
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2022 vs 2018)

TOP COMPANY
Nestle

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2022 vs 2018

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
Innova Market Insights data suggests that plant-based claims in sports nutrition is gaining momentum globally with a 25% year-over-year growth from October 2021 to September 2023. Sports powders dominated as the top subcategory, capturing 64% share of launches. Pea protein reigns supreme at 30% among tracked plant-based protein.
The use of skin health claims in supplements & sports nutrition launches, is increasing globally, featuring a 12% year-on-year growth when comparing October 2021 to September 2023 launches. The top category for these products was supplements, with vitamin C as the leading ingredient. 
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