Bone and joint health innovation
Mar 2021
ABSTRACT
Bone and joint health claims in food & beverage launches, including supplements, are stable globally, featuring +0.2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with bone and joint health claims were Supplements (49%),... More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Baby Formula/Milk
- Botanical/Herbal Supplements
TRENDING
STABLE
Global
REGION
ANALYZED
ANALYZED
+0.2%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Calcium
Calcium
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Supplements
TOP INGREDIENTS
Calcium
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
+0.2% (2020 vs 2019)
TOP COMPANY
Nestlé
TOP CATEGORY
Supplements
TOP INGREDIENTS
Calcium
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
The use of nutraceutical & functional ingredients in supplements & sports nutrition launches is increasing globally, featuring a 7% year-on-year growth when comparing the period from July 2021 to June 2023 launches. Two out of three launches with such ingredients were supplements, with caffeine (11%) being the leading ingredient. These ingredients were used the most in supplements with immune health (23%), brain-mood health (21%) and energy & stamina claims (20%).
Fiber fortification innovation
Oct 2023
The use of fiber ingredients in supplements & sports nutrition launches is increasing globally, featuring a 4% year-on-year growth in the period from July 2021 to June 2023. In the period from July 2022 to June 2023, supplements (65%) was the top subcategory for fiber ingredients. Many supplement launches with fiber ingredients featured an immune health claim.
Supporting Immunity innovation
Sep 2023
The use of immunity support claims in supplements & sports nutrition launches is increasing globally at +13% annually over the last five years. Supplements accounted for most product launches in July 2022-June 2023 (88%), vitamin C was the leading ingredient (39%). In the same period, energy & stamina, brain-mood health and bone health held the top positionings, while product launches with a mental acuity claim experienced the strongest growth (+73%).
