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Bone health innovation

Mar 2022
ABSTRACT
The use of bone health claims in supplements & sports nutrition launches has increased globally, featuring a +18% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global supplements & sports nutrition launches tracked with bone health claims was... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Hair, Skin & Nails
  3. Botanical/Herbal Supplements
TRENDING
TRENDING
UP
Global
REGION
ANALYZED
+18%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin D3

View Details
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+18% (2020 vs 2021)

TOP COMPANY
Prozis

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin D3

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Supplements innovation Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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