Diabetes UK: Majority of People Unaware of Potential Consequences of Type 2 Diabetes

23 Sep 2013 --- Less than a third of people realise that Type 2 diabetes can lead to serious health complications such as amputation, heart attack, blindness and stroke, according to a new survey commissioned by Diabetes UK ahead of today's launch of a £2 million national awareness campaign to encourage people to have their risk of Type 2 diabetes assessed.

Just 30 per cent of the 1,000 people who took part in the ICM Research survey were aware that people with Type 2 diabetes are more likely to go blind, while awareness that heart attacks (15 per cent), amputation (28 per cent) and stroke (seven per cent) are complications of diabetes was even lower. And just 13 per cent of people knew that the condition increases risk of death, despite the fact that people with Type 2 diabetes are 36 per cent more likely to die in any given year than someone their age who does not have the condition.

We are concerned that, although up to 80 per cent of Type 2 cases could be prevented through lifestyle changes, unless people understand the seriousness of the condition, they are unlikely to see the need to find out their own risk or make the lifestyle changes that can help prevent it. This is why we have today launched the UK's biggest-ever diabetes advertising campaign to highlight its possible consequences, including the devastating impact it can have on families.

The £2 million advertising campaign, which will include on-street, radio, transport and digital advertising, is funded as part of Diabetes UK's National Charity Partnership with Tesco, which aims to raise £10 million to help those affected by or are at risk of diabetes.

The advertising campaign aims to raise awareness of the risk factors – being overweight; having a waist of over 94cm (37 inches) if you are a man or 80cm (31.5 inches) for women (or 89cm/35 inches for South Asian men); having a close relative with diabetes; or being over 40 (or over 25 for South Asian people).

At the moment, just half (50 per cent) of people can identify being overweight as a risk factor, while only 13 per cent realise that having a family member with diabetes puts people at increased risk. And less than one per cent of people mentioned being South Asian or black as a risk factor.

Related Articles

Regulatory News

FSA sets out plans for food regulation to meet modern market needs

21 Jul 2017 --- The Food Standards Agency (FSA) in the UK has published the department's plans to change food regulation in England, Wales and Northern Ireland, particularly in the post-Brexit UK. Its plans include taking the burden of regulation off businesses that do the right thing for consumers and adjusting to the modern food marketplace.

Nutrition & Health News

Nutrition and misconceptions: key focuses for dairy industry, study finds

21 Jul 2017 --- A new study from the Journal of Dairy Science suggests that education on nutritional value and correcting misconceptions should be a focus of the dairy industry as it seeks to arrest a decades-long decline in fluid milk consumption. In recent years, fluid milk has struggled significantly for retail sales and per capita consumption has decreased at a rate of 380 ml per year since 1975. However, the results of the journal’s study highlighted the most important values among dairy milk and non-dairy beverage consumers for both milk and non-dairy beverages, which were fat and sugar levels respectively.

Nutrition & Health News

Novel cranberry seed oil attains Canadian good health claims approval

21 Jul 2017 --- Fruit d’Or Nutraceuticals has received a Natural Product Number (NPN) from Health Canada’s Natural and Non-prescription Health Products Directorate (NNHPD), for its Cran d'Or cranberry seed oil. The oil is registered with an NPN claim as a “source of omega 3 and omega 6 fatty acids for the maintenance of good health. Source of antioxidants. Source of oleic acid.” Each tablespoon (15 ml) contains 34.8 percent ALA, 36.6 percent LA and 19.9 percent Oleic acid. 

Food Ingredients News

NP Nutra continues on organic route with new stevia product

21 Jul 2017 --- Nature’s Power Nutraceuticals (NP Nutra), a manufacturer and bulk supplier of nutraceutical ingredients for functional foods, beverages, dietary supplements, cosmetics and petfood has announced the addition of Stevia P.E. 90% (organic) to its continually growing line of products.

Consumer Lifestyles

From fast food commodity back to its artisan roots - the amazing journey of the wiener sausage

The wiener has a dual personality – on the one hand, it is a local delicacy sold fresh in butcher’s shops across central Europe, while, on the other, it has become the most commodified of sausages, not least because of its meteoric success as the sausage that gave rise to the hot dog. Produced, the wiener exceeds where versatility is concerned. 

More Articles
URL : http://www.nutritioninsight.com:80/news/Diabetes-UK-Majority-of-People-Unaware-of-Potential-Consequences-of-Type-2-Diabetes.html