NPD in action: Healthy indulgence

Feb 2018

Indulgence and health do not have to be mutually exclusive concepts. Consumers want the best of both worlds, eating with pleasure, but without the guilt feeling usually associated with it. In this scenario, offering indulgent products with health benefits so that they feel satisfied without compromising their diets is paramount. Reformulating existing products and creating new ones to tap into this market segment will continue to be high on the agenda of food and beverage businesses. 

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  • Bigelow Benefits Blueberry And Aloe Herbal Tea (US). Eighteen teabags of blueberry and aloe herbal tea. All of us know how important it is to put good things in our bodies to help us stay strong. That desire was the inspiration for the Bigelow Benefits line, everyday teas that fuel your body with good for you ingredients. But of course, flavor is everything to the Bigelow family, so Bigelow designed this line to taste fabulous and help support your well-being. 
     

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NPD in action: Protein fortification

Feb 2018

Protein fortification trend is showing no signs of slowing down. New food and beverage products launches tracked with protein claims increased with a CAGR of +28 percent (Global, 2013-2017). While in the past protein claims were concentrated in sports nutrition, meat and dairy products, they are now present in all categories. Protein stands for added fitness and health and comes from different sources i.e. from peas or soy, but also from milk and meat. The range of new product options must satisfy all customers’ preferences.

NPD in action: Heart health 

Jan 2018

Food choices are an important part of a healthy lifestyle and have an impact on heart health. Heart diseases are among the leading causes of death worldwide, giving food manufacturers clear marketing opportunities to develop new products with a heart health claim. Some new products are focused on addressing heart-related concerns such as reducing cholesterol levels while others address overall heart health. Innova Market Insights recorded that Asia is the region with highest incidence of new product launches with a heart health claim in 2017.